“We want to ignite curiosity and creativity – combined with a whole lot of fun”.
Little Tikes is introducing a new STEM range from the autumn, with products aiming to bring the educational principles behind science, technology, engineering and maths to young children.
The company believes that the range will ‘ignite curiosity’ through hands-on play, making STEM fun and creative.
Key product in the line is the Wonder Lab. Designed for children aged three years and upwards, the Wonder Lab has over 20 unique experiments and over 50 accessories, sounds and phrases.
In addition, the Wonder Lab features a Circuit Centre, where children can ‘power up’ hands-on play, a potion-making Wizard’s Brew and a mix and match Ball Maze.
Also included in the range is Tornado Tower, a two-in-one tornado and lava lamp, plus Builder Bots, which are multi-part bots that can be reconfigured in different ways to get fun reactions.
“We’re extremely proud of our new STEM line, which is bringing something completely new, unique and exciting to the marketplace,” said Michelle Lilly, head of marketing at Little Tikes.
“We know how important it is to teach children about science, technology, engineering and maths – and this line will introduce these core subjects at a very young age through hands-on play. As with all of our Little Tikes products, we want to ignite curiosity and creativity – combined with a whole lot of fun.”
The arrival of the range will be supported with heavyweight PR, influencer, digital, TV and retailer campaigns.