This ad will be closed automatically in X seconds.

Little Tikes unveils new STEM range

“We want to ignite curiosity and creativity – combined with a whole lot of fun”.

Little Tikes is introducing a new STEM range from the autumn, with products aiming to bring the educational principles behind science, technology, engineering and maths to young children.

The company believes that the range will ‘ignite curiosity’ through hands-on play, making STEM fun and creative.

Key product in the line is the Wonder Lab. Designed for children aged three years and upwards, the Wonder Lab has over 20 unique experiments and over 50 accessories, sounds and phrases.

In addition, the Wonder Lab features a Circuit Centre, where children can ‘power up’ hands-on play, a potion-making Wizard’s Brew and a mix and match Ball Maze.

Also included in the range is Tornado Tower, a two-in-one tornado and lava lamp, plus Builder Bots, which are multi-part bots that can be reconfigured in different ways to get fun reactions.

“We’re extremely proud of our new STEM line, which is bringing something completely new, unique and exciting to the marketplace,” said Michelle Lilly, head of marketing at Little Tikes.

“We know how important it is to teach children about science, technology, engineering and maths – and this line will introduce these core subjects at a very young age through hands-on play. As with all of our Little Tikes products, we want to ignite curiosity and creativity – combined with a whole lot of fun.”

The arrival of the range will be supported with heavyweight PR, influencer, digital, TV and retailer campaigns.

MORE NEWS
SilvergateMonkey500x500
 
Monkey with a Tool Belt will see company move further into the Chinese market....
Clangersmoon500x500
 
Third series of BAFTA winning show to launch, along with raft of special events....
HCGMoon500x500
 
Range of books for babies and toddlers included under the Pat-a-Cake umbrella....
who500
 
The guidelines cover the ideal levels of activity and screen time for babies, toddlers and preschoolers....
SEAT500
 
Up to 20% of parents have admitted using incorrectly installed car seats....
mio500
 
Guy Schanschieff, md and founder of Bambino Mio speaks about the re-usable nappy market....
Get the latest news sent to your inbox
Subscribe to our daily newsletter