The online children’s retailer for 0-5s has entered an agreement to sell a curated edit of its own label collection, Kidly Label through the Next platform.
The new partnership represents the first time that the Kidly Label collection will be available to consumers outside Kidly’s own channels.
A selected product range will be available via Next’s UK and international online platforms, and the initial range will include best-selling lines from Kidly Label’s AW22 range, consisting of sleepwear, daywear, footwear and outerwear.
Committed to sustainability, the collection is made from recycled and natural materials, including 100% GOTS-certified organic cotton, with OEKO-TEX certified dyes.
James Hart, Kidly ceo and founder, commented: “This partnership represents an exciting next step in the growth of Kidly Label. This is the first time our products are available outside the Kidly ecosystem and we are thrilled to be partnering with one of the UK’s best-loved retailers.
“We’ve worked closely with the Next team to deliver a collection that will add our design0led and sustainable products to their already impressive kids’ range and we look forward to seeing the reaction from Next customers.
The partnership was managed by Kidly newly appointed trading director, Janette Delaney, previously global trading director at Topshop, who recently joined the business, bringing 30 years of experience from Arcadia and Mothercare.
