Company expands range of products it offers and consolidates its position in the 0-6 age group.
French educational toys and games specialist, Juratoys has acquired the Belgian brand Lilliputiens.
The acquisition – which was backed by investment fund, Argos Wityu – further expands Juratoys position within the 0-6 age group.
Lilliputiens specialises in activity and developmental toys for 0-6. Its range includes over 400 products, such as fabric-made toys, books and bags.
It joins the successful Janod and Kaloo brands in the Juratoys portfolio.
“This alliance is in line with the development strategy of our group,” explained Ludovic Martin, chairman of Juratoys. “We are sending out a strong signal to the members of our teams and all our partners. We are delighted to work with Catherine Van Crombrugge and the entire Lilliputiens team, whose skills are clearly allied with our creative professions.”
Catherine Van Crombrugge, director general of Lilliputiens, added: “This alliance with Juratoys will give us new marketing resources and will enable us, in particular, to advance using digital means and to access a robust, international distribution network.”