Sarah Clark will join the ethical and sustainable children’s wear brand from March 1.
Ethical and sustainable children’s wear brand, Frugi has appointed a new ceo as it looks to further push on with its ambitious growth plans.
Sarah Clark (pictured) will replace Hugo Adams in the role, officially starting on March 1. She will be relocating to work at the Frugi headquarters in Helston, Cornwall.
Sarah brings a wealth of experience in leading global brands and omnichannel businesses at a local, regional, and global level across Europe, the US and Asia Pacific.
She worked at Procter and Gamble for 14 years, overseeing its beauty care businesses, before moving to cycling brand Rapha for five years. Latterly she has been cco of luxury British furniture brand, OKA, where she was charged with spearheading the evolution of the brand, the digitisation of the business and international expansion plans.
“The board is delighted to be working with such a high calibre individual as Sarah who is joining the business at a time of fast growth,” said Julia Reynolds, chair at True, the private equity company which has a majority stake in Frugi. “The business has ambitious plans and with Sarah at the helm, we are confident that the business will go from strength to strength.”
