This ad will be closed automatically in X seconds.

EasyTots expands weaning range

The new DinkyCup from EasyTots was inspired by the 1970s toys, The Weebles, and will always land upright when dropped.

As more and more parents are making a conscious effort to allow their babies to learn the skill of open cup sipping from the start of weaning, EasyTots embarked on a mission to look for an innovative solution to enable tots to master this skill from as young as six months old.

The DinkyCup features a wobble designs which will always land upright when dropped and no matter what angle it is placed down, will gently re-balance itself. It’s the first cup with an entirely round base, which is weighted to enable its restabilising feature.

Also ergonomically designed for easy two-handed grip, the cup is made extra small so that it’s manageable as a first starter cup. The DinkyCup holds just 50ml of liquid and features grippy dots and internal and external measurement guidance lines.

Helen Davies, founder of EasyTots, commented: “I’ve had the idea of a no-knock-down cup for a number of years, and got to first prototype late 2020. Thanks to help from our Dragon’s Den investor, Sara Davies in 2021, I was able to move forward with the second stage design and then mass production. I am absolutely thrilled with the feedback so far.”

DinkyCup joins EasyTots’ core EasyMat weaning suction plate products, and has already been taken on board with multiple international distributors and made Amazon’s #1 new release in baby just a few weeks after its launch last month.

IMC Toys Carolina (2)
The toy company has appointed Carolina Perez-Amaya as national account manager in its UK team....
TRU Geoffreys World Tour (1)
The retailer's new global campaign unites children across the US, EMEA, Asia, Australia and more....
Stokke (2)
The manufacturer of strollers and children's furniture has reported a record breaking financial year and says it's on track to double its size by 2025....
Mamas and Papas (2)
The nursery brand has announced plans to open 19 more concessions in Next stores, bringing the total to 33....
Smoby Gloworm Festival
The brand will create a dedicated Smoby Play Zone at the event as part of its family-focused marketing calendar....
Frugi Circular Textiles Foundation (1)
The leading sustainable childrenswear brand announces its partnership with Circular Textiles Foundation....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.