Alpha Animation to headline sponsor PPS Awards 2018

Alpha Animation and Toys has come on board as headline sponsor of this year’s Progressive Preschool Awards, signifying the company’s commitment to the sector.

The Progressive Preschool Awards 2018 will be taking place on Thursday 8 November at The Dorchester Hotel in London’s Mayfair.

The UK subsidiary of Alpha Animation, which launched in January 2017, has already secured dual broadcasting across Cartoonito and Tiny Pop for series one and two of its award-winning preschool animation Super Wings, with series three due later this year and series four in the pipeline.  A number of successful licensing launches at retail across its key AW17 and SS18 ranges will be bolstered by further product in key categories including apparel, ride-ons, publishing and stationery.

“We are delighted to be the headline sponsor for this year’s Progressive Preschool Awards,” says marketing manager Kerry Tarrant. “We have some really exciting plans for this year and – as benchmarks of excellence across preschool product and retail – the awards are a perfect fit for our key preschool brand Super Wings.”

“It’s hugely exciting to have such a fast-growing, much talked about brand taking the mantle as headline sponsor,” adds event organiser and PPS publishing director Rob Willis. “They truly reflect what the awards stand for – creativity, dynamism, and getting brilliant product to retail.”

Other sponsors of the PPS Awards 2018 include: Centum Books, Cooneen, Misirli, Rainbow Designs, Blues Clothing, Aykroyds, Tomy Europe, East Coast Nursery, Amscan, Golden Bear, Ardega Nursery Distribution, Cheeky Rascals, Toymaster, BBC Worldwide, DHX Brands, Skip Hop, Toy Fair 2018 / BTHA and Harrogate International Nursery Fair.

Entries for the PPS Awards 2018 will open on Friday 20 April.

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