Amanda Peffer, director of Blade & Rose, on creating a leading British children’s fashion brand from the ground up, the importance of collaborating and networking and winning a Progressive Preschool Award.
How long have you been working in the nursery/preschool industry and how did you arrive at your current role?
I have over 13 years of experience in the industry. I was a frustrated mum on maternity leave and saw an opportunity to create a range of playful leggings. After my daughter’s dresses kept riding up while she crawled around, I had a lightbulb moment and saw an opportunity to create a range of leggings that would embrace the beauty of little ones’ nappy bottom and designed fun, creative patterns to highlight it.
What would you say is your greatest achievement since you have been working in the nursery/preschool industry?
Creating a leading British children’s fashion brand, instantly recognisable for its iconic and unique signature leggings, with fun and quirky designs on the bottom. And, of course, winning a Progressive Preschool Award in 2023 for Best Preschool Apparel range has to be the icing on the cake.
Favourite part of your current role?
The most enjoyable aspect of my current role is being actively engaged in the entire process, from the initial design phase through manufacturing to sales.
Who is the unsung hero of the company?
All of our team – we recognise and appreciate the efforts of all team members, as each person’s contributions play a role in the overall success of the company.
What’s the best piece of advice you’ve ever been given?
The most impactful advice I’ve received is to remain authentic to your distinct identity and core values.
Biggest lesson you’ve taken away from the last year?
The most significant lesson I’ve learned from the past year is the importance of actively collaborating and networking as much as possible.
