Ahead of the start of Spring Fair 2024 from 4 – 7 February, Progressive Preschool found out what exhibitors have planned for the show.
Covering a wide range of sectors, including home, stationery, party and children’s products, Spring Fair is home to a variety of exhibitors from start-ups to established companies. For many, it’s a key date in their marketing calendar. Sue Lockey, owner and director of The Puppet Company, explains: “We have exhibited at Spring Fair for many years, it is one of our most popular and long-running shows and gives us the opportunity to introduce our newest products and best-sellers to both existing and new customers.
“Our products, especially our puppets, really come to life when being used and people can see them in person, so having this opportunity is key for us and a real benefit. We also really value our customers’ feedback on new and existing products and designs.”
Anuja Willson, creative director, Orange Tree Toys, agrees: “Spring Fair is our main event of the year, so it is very valuable for us; we meet many of our loyal customers, along with new buyers too. We love to showcase our products in such a vibrant space.”
To read the full feature in the latest issue of Progressive Preschool, simply click here.
