The brand renowned for vibrant colours and energetic fabrics has entered a new era with the launch of Silhouette design.
The new collection features all of Cosatto’s expertise, craftsmanship and functionality, all in a jet black design with a silhouetted black and white interior hood design. Supported with a robust marketing campaign, the launch has been created to meet customer demand.
Vicky Morley, Cosatto creative and marketing director, commented: “We know that so many people love our bright colours and creative designs, but there has always been a segment of audience that loves classic black and up until now, we couldn’t accommodate that desire. Silhouette means that there truly is a Cosatto pushchair for every parent.”
Laura Wells, Cosatto associate UK sales director, continued: “We wanted to address a bigger sector of the market, reaching a wider range of consumers – to really ramp up our sales even more.”
Silhouette features polished enamel pips, high gloss and premium finishes, with vegan leather trims, embroidered detail, a coal black chassis and flashes of chrome.
The product will be available across Cosatto’s range of travel systems, strollers and car seats.
The new range garnered a strong retailer response at Harrogate Nursery Fair. Its marketing plan is primed to run at key points in the launch calendar for maximum engagement and includes a retailer roadshow and consumer launch event at Shoreditch venue, Mama Shelter.
