Having been introduced to much acclaim last year, the What Parents Love consumer award is returning for the Progressive Preschool Awards 2022, in collaboration with kids’ market intelligence specialist, The Insights Family.
Parents Insights surveys more than 3,800 parents of children between the ages of 1 and 16 every week.
For this award, the company asked UK parents with children aged from 1-3 (between 01/01/2022 and 12/10/2022) what are the most trusted brands based on fandom and advocacy.
The shortlisted brands for the award are:
- Chad Valley
- Childs Farm
- Cosatto
- Disney
- Fisher-Price
- Hasbro
- John Lewis
- Joie
- LEGO
- Silver Cross
- Tommee Tippee
- VTech
“Firstly a huge congratulations to all shortlisted finalists at this year’s Progressive Preschool Awards, and of course a special congratulations to the What Parents Love Award finalists,” commented Nick Richardson, founder of The Insights Family. “It’s great to recognise the efforts of those companies which have built a property which, according to our Parents Insights UK data, are among the most loved by preschool parents across the UK.”
The Progressive Preschool Awards – which takes place on Tuesday 15 November – is marking its tenth anniversary this year, moving to the Royal Lancaster London as part of the celebrations.
It is endorsed and sponsored by a raft of leading names.
Sponsors of the 2022 event include: Acamar Films, Amscan International, Aykroyd & Sons, Azaria PR, Bébélephant, BBC Studios, BTHA (Toy Fair), Centum Books, Geomag, Good Baby Guide / Good Play Guide, Hasbro, Harrogate International Nursery Fair, Hippychick, Ideas International, The Insights Family, Jazwares, Joie, Jura Toys, Media Snug, Misirli, Online4Baby.com, Paramount Consumer Products, Penguin Ventures, Poetic Brands, Rainbow Designs, Redan Publishing, RH Smith & Sons (Smiffys), Toymaster, Vista PR, Walker Books, WildBrain CPLG.
Tickets and tables for the event can be reserved easily and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or +44 (0)1183 340085. It is recommended that you reserve your place(s) as soon as possible.
