Cybex is launching an exclusive fashion collaboration called Rockstar, inspired by the birth of Alec’s daughter, Rosenrot Malou.
The new partnership builds on Cybex’s already extensive portfolio of collaboration ranges, which includes DJ Khaled, Jeremy Scott and Karolina Kurkova.
Created to mirror Alec’s lifestyle as a musician, the new collection epitomizes his passion, energy and love for his family. Features include a vibrant black and red leopard print and an array of accessories such as patches, gold pins, and punk-rock chains.
The Rockstar design will be featured on Cybex’s Platinum Priam and Mios strollers and infant Cloud i-Size car seat, as well as on the Footmuff accessory.
Alec commented: “Cybex is a brand for modern parents and my wife and I want our children to be safe but also stylish – and the brand achieves this. When I got the opportunity to create my own design, we were all so excited and in love with the result that we wanted to share it with the world.
“Martin and I have been friends for a few years and this relationship made the entire design process such a special experience.”
Martin Pos, founder of Cybex, added: “Collaborating with a friend like Alec was just amazing. Our personal connection gave the entire team such great positive energy and working on the collection was one of the best processes ever.
“We ended up creating something perfectly representative of Alec’s lifestyle, while still speaking to Cybex’s core brand philosophy.”
