This summer, the brand has created an exclusive new product range with proceeds from every sale going to the charity.
Total sales for the partnership are expected to raise at least £10,000 to help support the work carried out by Save the Children in the UK and worldwide, most recently in Ukraine. The products are available to pre-order now from mybabiie.com and fully available from multiple retailers from 8 August, 2022.
Save the Children’s early years team worked with My Babiie to design a stylish confetti print to stimulate baby’s sense of sight. The colourful fabric features on the lightweight stroller, highchair, and changing mat. The teams also designed a unique festive print for the highchair cover, which completes the range.
Dani Dyer’s baby, Santiago, has been the first to try the new range.
Hannah Pentith, senior early years advisor, Save the Children UK, commented: “We are delighted to have collaborated with My Babiie on this fantastic new range. Newborn babies come into the world ready and eager to learn, and these early years of a child’s life are crucial for their lifelong development. By about four months of age, most babies start to see colour, so our specifically designed bold and colourful patterns help their brains develop.”
Robert Hollander, creative director at My Babiie, added: “We are honoured to have designed these products with Save the Children. We share their vision to create a world where all children are fed, cared for, and treated fairly. With every purchase leading to a donation to Save the Children, together we can help more children reach their full potential.”
Dani Dyer, supporting the campaign, said: “Save the Children is a wonderful organisation and do so much amazing work both here in the UK and around the world. The new product range My Babiie have created with the charity is fantastic, Santi just loves riding in his stroller. I hope this new collaboration raises a lot of money.”
