The online kids retailer has opened its first bricks and mortar outlet in St Albans, Hertfordshire.
Following six years of successful online trading, Kidly has announced the launch of its first pop-up store in its hometown of St Albans.
The store is located in luxury arcade, Christopher Place and will be open until 3 July, 2022, allowing shoppers to see, touch and try products before they buy.
Bringing the webstore to life, the pop-up showcases Kidly’s own eco-conscious clothing and home accessories, alongside a curation of other brands which match the brand’s ‘design-led and genuinely useful’ ethos.
Zoned around times of the day and typical family activities, the shop houses areas dedicated to mealtimes, bedtime and getting dressed. There are also exciting seasonal collections, like Kidly Label’s spring/summer 22 Swim & Beach range.
The space has also been designed to double as a fun meeting spot, with in-store book reading, events, demos and promotions planned across the three-month period.
Founder James Hart commented: “I’m thrilled to be opening our doors for the first time in St Albans, the city where our business started. As a digital-first retailer, we’re excited to be stepping out from behind our laptops, meeting customers in person and showing them our growing own-brand collection, Kidly Label.”
Located at 9 Christopher Place, St Albans and is open from 10am – 5pm Monday to Saturday and 11am – 5pm on Sundays, until 3rd July.
Follow Kidly on Instagram @wearekidly for a virtual visit if you can’t get to the store.
