Hippychick has been appointed as the official UK and Ireland distributor for new wearable breast pump, Fraupow.
Created by Sunita Boyes in 2020, Fraupow aims to take the stress out of pumping. Sunita wanted to be able to offer an ‘everyday pump for the everyday mum’. Priced at £79.999, the pump is a fraction of the cost of currently available alternatives, offering hands free convenience, USB rechargable and adaptable for all sizes.
“We are excited to announce the appointment of Hippychick as our official distributor for UK and Ireland,” commented Sunita. “We look forward to working with this award-winning distributor who bring over 20 years of experience in the nursery industry.
“They have built an impressive track record of consistently developing brands and we are confident that it will be a successful partnership bringing relief and comfort to mothers everywhere.”
Julia Minchin, founder and joint md at Hippychick, added: “We met Fraupow at the Harrogate Nursery Fair and are really thrilled to be working with Sunita to ensure that Fraupow becomes the ‘must have’ breast pump for new mums.
“As the cost of living increases new families are increasingly going to be focusing even more on essentials and Fraupow sits really well beside our existing nursery brands.”
