Reusable nappy brand, Bambino Mio has announced a £13 million investment by BGF, an active investor in the UK and Ireland.
The new funding will allow the business to expand and accelerate its growth in the UK and internationally and will be used to drive multi-channel expansion and increase spend across the firm’s infrastructure, marketing and brand and product development.
BGF’s investment is the largest investment ever in a reusable nappy company in the UK, demonstrating the potential of the sector and the scale of Bambino Mio’s growth ambitions.
Bambino Mio’s product development and efforts to make reusable nappies mainstream, have seen the Northamptonshire-based business experience rapid growth due to the worldwide emphasis on the effects of single use plastic, leading to a rise in more eco-conscious consumers. The industry is expected to become a £1 billion market globally by 2025.
Guy Schanschieff MBE, co-founder of Bambino Mio, said: “At Bambino Mio, we are on a mission to create nappies that do good. Our products are carefully designed to improve the experience for babies, as an affordable alternative to disposables and to tackle the huge problems the world is facing from plastic pollution.
“This further investment means we can continue to work towards our ambition of becoming a true global leader in sustainable and reusable products in the FMCG sector. We want to continue to positively disrupt the nappy industry and shift consumers and new parents to a sustainable and environmentally friendly nappy for their children that has tangible benefits to their baby, their wallet and to our world”
As part of the transaction, BGF Investor James Syrotiuk will join the board of Bambino Mio as a non-executive director, alongside newly appointed non-executive chairman Peter Unsworth.
Peter joins the board with a wealth of experience. Until recently, executive chair of Keith Spicer and chairman of Unicorn Training and currently chairman of Wholebake and ned for Transplant Links, a charity helping to build sustainable live donor kidney transplant centres across the world.
Formerly, Peter was cfo and coo for Whitworths Group and previously held the position of ceo for both The Tetley Group and Tata Global Beverages.
James Syrotiuk, investor at BGF, said: “We regard Bambino Mio as a leading brand in the growing global reusable nappy market and are thrilled to be backing a purpose driven management team who are passionate about improving the environment through the reduction of single-use plastics.
“Bambino Mio is already established in Europe and with a growing global footprint, there is significant opportunity to increase market share in all territories by supercharging the brand and product development worldwide.”
