The new initiative will include billboards put up in a manic midnight drive, a Mother and Baby partnership and social media communications.
The new ‘out of home’ campaign from Snüz is set to make parents smile and connect with them in their toughest sleepy moments, while putting the brand’s multi award-winning bedside crib front of mind.
In a first for the brand, the campaign will include billboards, on this occasion targeting parents in and around Birmingham A collection of bold adverts will go up in the small hours as part of the promotion, which will see Snüz join the many parents on their manic midnight drive in a show of solidarity and support.
Parenting website Mother and Baby will also be taken over as part of the campaign, and content will be placed on multiple Instagram channels to generate a social media buzz.
Speaking about the initiative, Mark Nicholls, brand director, commented: “As a brand, we are always listening to our customers and talking to potential new customers to ensure we understand what they need. Having learnt that a third of parents have resorted to driving their baby around in their car to get them to sleep at night, we were inspired to come up with a campaign for all these heroic parents, doing laps of the local town at midnight.
“We truly hope this campaign captures parents’ imaginations and makes them smile, but we also see this as a great opportunity to help educate on our adored bedside crib. We honestly believe with a SnüzPod at home, parents won’t need to drive around at silly o’clock.”
