The Izmi Essential Wrap has won the Gold Award in the Sling/Wrap section of the Baby Carriers and Slings category of the MadeForMums Awards.
Offering the Izmi style, innovation and quality at an affordable price point, the Essential Wrap was put through a rigorous testing procedure to find the best products available. The products are judged by a team of industry experts, parents and children, who thoroughly tested the 500+ products which were entered across all categories.
Suitable for use from birth, the Izmi Essential Wrap features breathable, moisture wicking fabric, which also supports temperature regulation. The wrap was designed by mother and babywearing consultant, Emily Williamson and distributes weight evenly in two adaptable carrying positions – side and front.
Cheeky Rascals founder, Selina Russell, commented: “We are delighted to see the Izmi Essential Wrap getting recognition, it truly is a great option for babywearing. We are so pleased to be able to offer new parents babywearing at a lower price point, meaning that it is accessible to all without having to compromise on any of the iconic Izmi quality and features.
“To win the MadeForMums gold is so exciting and well deserved for such an all-round great product for new parents.”
