Having revealed the deal back in June, Toynamics UK & Ireland began its exclusive distribution of Skip Hop in September.
“The two brands met at Nuremberg toy fair and instantly hit it off,” Daniel Coe, marketing executive at Toynamics UK & Ireland, tells PPS. “Skip Hop complemented the other quality brands Toynamics distributes (Hape, Baby Einstein, Nebulous Stars, Nanoblock, PolyM, etc.) without any big overlaps.”
The company is already seeing some “really good orders” coming through from retailers, says Daniel. Skip Hop currently has products across seven categories – changing bags, on-the-go accessories, bath time, nursery gear, playtime, baby gyms and the Zoo toddler essentials.
The toy ranges will be a big focus in the run up to Christmas including jumpscapes, the Sort & Spin Yeti and the Follow Bee Crawl toys. Meanwhile, the popular range of Zoo bags is due to be expanded next year, with more animals joining the existing Unicorn, Fox, Dinosaur, Narwhal, Butterfly, Monkey and Flamingo (which was a new addition for 2020).
Matching lunch bags, bottles, utensils and snack cups, plus luggage bags complete the Zoo range.
