New app for popular preschool brand is available in 17 countries including the UK.
Animaccord is continuing to grow the Masha and the Bear brand, teaming with Docomo Digital for the launch of a new app for the core show and spin-offs in multiple territories.
The subscription-based licensed app is available for download on the App Store and Google Play.
It includes content for both the core Masha and the Bear series, plus Masha’s Spooky Stories, and is available in 17 countries including the UK, Italy, Russia and Australia to name a few.
The app has been developed as an immersive ad-free digital zone for children, with mini-games including the classic Memo game, Colouring Book and Paint activity. There is also a mini piano app and a selfie app which gets parents and children to step into a special Masha photo booth.
“Parents around the world are becoming increasingly discerning about safety around digital content being consumed by their children, and rightly so,” explained Hiroyuki Sato, ceo at Docomo Digital. “Our teams were focused on creating a safe environment which is no less engaging and interactive for the young audience.”
