Munchkin announces wildlife partnership

Award-winning, global baby product company Munchkin has announced a unique new partnership with the International Fund for Animal Welfare (IFAW).

To launch the partnership, Munchkin has released a new version of its best-selling Miracle 360° Cup, featuring a number of endangered animals, including the African elephant, polar bear, red fox and orca.

The new Conservation Cups come complete with child-friendly stories and key facts about the conservation challenges these animals face. Munchkin hopes to inspire conversations among families about the importance of protecting animals and preserving natural habitats.

As one of the world’s largest babycare companies, Munchkin has embarked on a long-term commitment to supporting the welfare of our planet and creating a more sustainable future for our children. Children have a natural love for animals and Munchkin hopes to nurture this love while also feeding their imaginations.

Munchkin is also trying to reduce the environmental impact of its products and so the packaging for the Conservation Cup is made from 100% recycled and recyclable materials and eco-friendly inks.

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