New partnership with Sanrio to launch at Toy Fair later on this month.
A new range of Mr Men Little Miss wooden toys will make their debut at London’s Toy Fair later on this month.
The collection is a result of a partnership between Jumini and brand owner, Sanrio.
Products in the My First Mr Men and Little Miss range will include a Mr Tickle Bead Maze and Mr Men Little Miss Shape Sorter among others.
In addition, to celebrate the launch, author and illustrator Adam Hargreaves will be attending the show on Tuesday January 23, producing signed illustrations for visitors.
Julian Garner, owner of Jumini, commented: “Mr Men is a classic brand, loved by generations and the basic shapes and bright colours epitomised in the books will now feature in a gorgeous selection of My First Mr Men and Little Miss wooden toys.”
Sabrina Segalov, licensing manager at Sanrio, added: “Mr Men is a perfect fit in the baby and toddle sector which is demonstrated with the new range of wooden toys; the quality of the Jumini range reflects our brand values.
“Where possible we have incorporated the character traits into the products such as using Mr Tickle’s arms into the bead maze.”
Jumini will be on stand GH25/26 from January 23-25 at London’s Olympia.
