New range of early learning activities will arrive in 2018 after deal with DHX Brands.
Trends UK is to launch a new range of early learning activities (ELAs) for In the Night Garden in 2018.
The deal with DHX Brands was brokered by CPLG.
The first product will be an In the Night Garden Interactive Play Mat. This will feature music, sounds and characters and will be suitable for children from 18 months.
Graham Spark from Trends UK, commented: “We are delighted to work with DHX Brands on this evergreen property.
“As a top ten preschool property that has been delighting young children for the last ten years, In the Night Garden’s brand positioning matches that of our ELAs like play mats, learning pads and play phones perfectly. Our new items will have fun and educational appeal for fans.”
Tom Roe, commercial director at DHX Brands, added: “We’re really excited to be working with Trends UK.
“This is a key category for our brand and our age group, and we look forward to Trends bringing their expertise, focus and fresh thinking to the development of a new range of In the Night Garden-themed ELAs.”
