Hey Duggee and Something Special wooden toy lines planned

8th Wonder signs deal with BBC Studios to create new lines for both brands.

8th Wonder is to launch new wooden toy ranges for Hey Duggee and Something Special, after securing a deal with BBC Studios.

The agreement marks the first wooden toy range for Hey Duggee and the first wooden Something Special toys to hit the market since wooden jigsaw puzzles were launched in AW12 by Golden Bear.

The range for both brands will include wooden vehicles and will launch at retail from spring 2019.

8th Wonder are delighted to be partnering with the BBC Studios on Hey Duggee and Mr Tumble wooden toys,” said Gary Tyrer, md of 8th Wonder. “With 21 years of creating distinctive, innovative wooden toys and building strong relationships with key retailers we are excited to bring to life our wooden toys through these fantastic preschool brands.”

Julie Kekwick, senior licensing manager at BBC Studios, added: “We are thrilled to be working with 8th Wonder for the first time. We feel their wonderful products will perfectly complement Golden Bear’s range for Hey Duggee and Something Special.”

MORE NEWS
Nuremberg23500x500
 
PreschoolNews.net talks to several suppliers about how much the show has been missed, the new launches they will be highlighting and what some of the trends of 2023 could be....
Toymaster500x500
 
Paul Reader, Jess Porter and Kayleigh Wilson see job titles change to better reflect their responsibilities....
BlueyTomy500x500
 
The animated Blue Heeler pup will feature on a new range of Toomies bath toys, launching with a line based on the popular Sing and Swim format. ...
savvy lite (2)
 
Savvy lite is an ergonomic carrier which offers three carrying positions and optimal support for baby....
IB Venus Jogger (1)
 
The brand has introduced Venus Jogger - a frame built for adventure for active parents....
POP (1)
 
Ahead of the childrenswear brand Polarn O. Pyret's (POP) SS23 launch, it has reached the milestone two years ahead of its original goal....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.