Hey Duggee and Something Special wooden toy lines planned

8th Wonder signs deal with BBC Studios to create new lines for both brands.

8th Wonder is to launch new wooden toy ranges for Hey Duggee and Something Special, after securing a deal with BBC Studios.

The agreement marks the first wooden toy range for Hey Duggee and the first wooden Something Special toys to hit the market since wooden jigsaw puzzles were launched in AW12 by Golden Bear.

The range for both brands will include wooden vehicles and will launch at retail from spring 2019.

8th Wonder are delighted to be partnering with the BBC Studios on Hey Duggee and Mr Tumble wooden toys,” said Gary Tyrer, md of 8th Wonder. “With 21 years of creating distinctive, innovative wooden toys and building strong relationships with key retailers we are excited to bring to life our wooden toys through these fantastic preschool brands.”

Julie Kekwick, senior licensing manager at BBC Studios, added: “We are thrilled to be working with 8th Wonder for the first time. We feel their wonderful products will perfectly complement Golden Bear’s range for Hey Duggee and Something Special.”

MORE NEWS
Argosss500x500
 
At its height, the Argos catalogue was Europe's most widely printed publication....
Monty&Co500x500
 
Licensing Link Europe to build merchandising and licensing programme around new Pipkins Productions series....
Thomasmosaic500x500
 
Preschool brand unveils new digital artwork made up of 400 pictures made by children from around the UK of themselves and their friends....
frugi500
 
The UK’s leading ethical and organic children’s clothing brand has partnered with educational programme Eco Schools....
LTVtrain500x500
 
New offering from the toy company has been developed with sustainability in mind....
JojoVHCnew500x500
 
Nursery retailer expands range of clothing based on classic character following success of inaugural line....
Get the latest news sent to your inbox
Subscribe to our daily newsletter