Britax Römer has reinforced its safety credentials with a ‘Made in Germany’ marketing campaign built around a short film which places safety and people at its core.
The ‘Made in Germany’ campaign is the latest initiative from the car seat and stroller expert with almost 150 years experience. At the core of the campaign is a modern, emotive video that embodies Britax Römer while authentically portraying the innovative, chic and diverse side of its modern business.
The video takes the viewer on a journey through the child car seat production process: from design and engineering, to the crash test facility and production. Using the slogan, ‘Made for our children, made for your children’, the video portrays the individual care and attention that goes into the production of each Britax Römer car seat, featuring real Britax Römer employees throughout.
Made in Germany often stands for quality, longevity and excellent engineering, but for customers of Britax Römer, Made in Germany embodies one thing above all: optimum child safety.
See the video here.
