Spin Master backs new DreamWorks preschool foray

Gabby’s Dollhouse to debut on Netflix in 2020 with toy line arriving in 2021.

Spin Master is adding to its preschool roster, signing up as global master toy partner for DreamWorks Animation’s new show, Gabby’s Dollhouse.

The deal – which was secured with Universal Brand Development – will see the company launch a toy line including figures, plush, play-sets, games and puzzles.

Gabby’s Dollhouse – which is slated to debut on Netflix in 2020 – is a mixed media series that unboxes a surprise before jumping into a fantastical animated world full of cat characters that live inside Gabby’s dollhouse.

The toy line is expected to launch in 2021.

“We’re thrilled to partner with Universal Brand Development on this exciting new TV series that is sure to capture the imaginations of preschoolers,” said Ben Gadbois, global president and coo at Spin Master. “Spin Master has had a long, successful partnership with Universal Brand Development, and we are looking forward to bringing our renowned innovation to the toy line for Gabby’s Dollhouse.

“This partnership further strengthens our preschool portfolio of both owned and licensed IP, leveraging our expertise and scale in the category.”

Joe Lawandus, svp and general manager, global toys and hardlines at Universal Brand Development, continued: “Gabby’s Dollhouse is the ultimate dollhouse experience come to life. The series is a fresh and modern take on traditional dollhouse play, and we look forward to collaborating with Spin Master to design toys that will inspire creativity and create endless opportunities for imaginative play and storytelling.”

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