Silver Cross launches new clothing range in Tesco

Silver Cross has secured an exclusive partnership for its new licensed range of baby clothing with UK supermarket, Tesco.

The range has launched in 129 stores in the F&F section, with the nature+nurture 0-24 month range. The collection is  designed with ‘finite attention to detail’ using the softest fabrics and contemporary prints offering a modern twist to timeless classics.

The Silver Cross nature+nurture collection offers easy free flowing dresses for maximum comfort, short sets, rompers and bib shorts in cool linens and super soft jerseys.

Water colour jungle prints, wave prints and soft stripes are complemented with solid pieces in soft pastels with co-ordinating comforters to cuddle. Each piece has been designed to create easy access for quick changes and practicality.

Poeticgem, a leading retail design and sourcing solutions company, has collaborated with Silver Cross & Silver & Bamboo, the master licensee for Silver Cross on the new baby range.

Nick Paxton, chief executive officer at Silver Cross, commented: “The Silver Cross nature+nurture collection is stylish and comfortable. We are delighted to collaborate with Silver & Bamboo and F&F on this brand-new range of baby clothing featuring jungle-themed prints, soft stripes and elegant pastels using a blend of soft cotton and linen.”

 Jasveen Saidha, buyer for Silver Cross at F&F, commented: “F&F have collaborated with iconic heritage Brand Silver Cross in a unique & exclusive baby clothing & gifting range. We are incredibly excited about being able to offer our customers an affordable, premium range at unbeatable prices.”

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