Narrative Entertainment – the broadcaster behind the largest commercial kids’ group in the UK – has confirmed that it will take preschool channel Tiny Pop fully digital from 20 March 2024.
The move follows the successful launch of the channel on FAST platforms in September, with sister channel POP currently the number one ranking kids’ FAST channel on Samsung TV Plus and Tiny Pop consistently being among the top three best performing kids’ channels in the service.
Home to popular TV shows and characters such as Cookie Monster’s Foodie Truck, Hello Kitty: Super Style! and Masha and the Bear, Tiny Pop is available for free on FAST platforms Samsung TV Plus, LG and Netgem, with the move creating further potential for digital expansion for the brand.
Tiny Pop will also continue to be available for free across all major TV platforms and mobile devices via the POP Player app, home to over 1,000 hours of content, as well as hosting a range of preschool and bridge content on YouTube.
The network has increased its share of kids’ commercial impacts YoY and now commands 46% of Kids’ commercial impacts overall, despite the challenging market – as children’s content viewing habits change. Shifting its strategy for 2024, Narrative will focus on expanding its digital offering to cater to a younger, digital audience.
“Tiny Pop’s transition to fully digital kickstarts our 2024 strategy to focus specifically on the needs of our young audiences,” commented Francesca Newington, director, POP Channels. “With the rise in children aged 3-4 consuming content online [OFCOM], our expansion onto platforms such as FAST has provided us with new opportunities to evolve and adapt to provide viewers with free access to exciting content wherever and whenever they choose to watch.”