Pat Avenue launches new Gabby’s Dollhouse line

Arts and crafts bead brand, Hama has added preschool hit Gabby’s Dollhouse to its licensed line-up.

Available exclusively from Pat Avenue, the range includes three skus, enabling fans to create a number of designs including Gabby and her cat characters.

The range includes a 900 Bead Maxi Tub for ages three+, plus two Midi kits for children aged five and up.

“Gabby’s Dollhouse is one of the hottest properties of the moment and it’s a great fit for Hama, with the content being so fun, imaginative and full of possibility,” commented Carmel Wright, marketing manager. “So to be able to offer the franchise as part of the evergreen Hama collection is a real opportunity.

“Hama is a fantastic performer for us at retail, thanks to its easy, familiar play pattern and its ability to sustain demand by ensuring newness, variation and impactful marketing support. Adding these new Gabby sets to the range is just one of the ways we’re keeping the Hama offering current and generating demand. Be sure to visit the Pat Avenue stand (E66) at London Toy Fair, for a first look at a huge new development for the brand.”

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