Pat Avenue launches new Gabby’s Dollhouse line

Arts and crafts bead brand, Hama has added preschool hit Gabby’s Dollhouse to its licensed line-up.

Available exclusively from Pat Avenue, the range includes three skus, enabling fans to create a number of designs including Gabby and her cat characters.

The range includes a 900 Bead Maxi Tub for ages three+, plus two Midi kits for children aged five and up.

“Gabby’s Dollhouse is one of the hottest properties of the moment and it’s a great fit for Hama, with the content being so fun, imaginative and full of possibility,” commented Carmel Wright, marketing manager. “So to be able to offer the franchise as part of the evergreen Hama collection is a real opportunity.

“Hama is a fantastic performer for us at retail, thanks to its easy, familiar play pattern and its ability to sustain demand by ensuring newness, variation and impactful marketing support. Adding these new Gabby sets to the range is just one of the ways we’re keeping the Hama offering current and generating demand. Be sure to visit the Pat Avenue stand (E66) at London Toy Fair, for a first look at a huge new development for the brand.”

MORE NEWS
Copy of Progressive Preschool featured image (17)
 
Children's oral healthcare specialist, Brush-baby has launched an innovative teether....
Copy of Progressive Preschool featured image (16)
 
The Baby Gifting Company is a B Corp brand, which is offering personalised gift sets for new parents and parents-to-be. ...
MamasandPapas500x500
 
GfK’s Emma Wade gives an update on Baby Care market performance and reviews smart technology innovations in Strollers and Car Seats....
AmscanBAAJ
 
The future of Amscan International and associated companies including Ginger Ray and Christy’s by Design have been secured following a sale of the business and assets to Baaj Capital....
HasbroPartnerDay500x500
 
A number of preschool products and collaborations were among those celebrated by Hasbro last week at its annual UK Partner Day....
Copy of Progressive Preschool featured image (7)
 
Swedish childrenswear brand, PO.P (Polarn O. Pyret) has appointed Sara Sjöberg as its new chief executive officer....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.