New preschool indie opens in Grimsby

The Little White Shop opened on 11 November, and is offering baby and children’s clothes and products from a range of small companies.

Having started selling baby clothing to friends and family and in local markets, owner, Danielle Butler, mum of two, has opened her own store on Wellowgate in Grimsby, where she is inviting five other brands to rent shelves to offer a range of preschool products.

Danielle told GrimsbyLive: “I’ve teamed up with five other brands that are locally based to rent shelves and rails and we’ll be selling all sorts of clothing for children. On top of that, we’ll be stocking back packs, raincoats, lunch boxes and everything in between. I’ve always had a passion for dressing my two little girls and people always told me how good they looked.

“However, I found there was never really anywhere for people to shop for that sort of thing. I started finding different pieces for friends and family and started doing the odd market here and there, but they weren’t always that busy.”

 

MORE NEWS
Copy of Progressive Preschool featured image (17)
 
Children's oral healthcare specialist, Brush-baby has launched an innovative teether....
Copy of Progressive Preschool featured image (16)
 
The Baby Gifting Company is a B Corp brand, which is offering personalised gift sets for new parents and parents-to-be. ...
MamasandPapas500x500
 
GfK’s Emma Wade gives an update on Baby Care market performance and reviews smart technology innovations in Strollers and Car Seats....
AmscanBAAJ
 
The future of Amscan International and associated companies including Ginger Ray and Christy’s by Design have been secured following a sale of the business and assets to Baaj Capital....
HasbroPartnerDay500x500
 
A number of preschool products and collaborations were among those celebrated by Hasbro last week at its annual UK Partner Day....
Copy of Progressive Preschool featured image (7)
 
Swedish childrenswear brand, PO.P (Polarn O. Pyret) has appointed Sara Sjöberg as its new chief executive officer....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.