The third Mybaby store is set to open in Bowthorpe Shopping Centre in Norwich.
Mybaby already has stores in Cambridge and Peterborough, with the third Norfolk store set to be the largest yet.
Owner Natalie Harper told Norwich Evening News: “We are really excited to be opening in Norwich. We feel that purchasing your baby goods is a really exciting part of pregnancy and we love to make it a memorable experience with full demonstrations and the chance for parents to try the products for themselves.
“We feel we have been really successful this far as many parents want the chance to see and try the goods beforehand rather than purchasing online and not knowing exactly what the products will be like on arrival.”
The store is set to open in early July, with further details announced on social media nearer the time.
