Hunter Price International has partnered with Universal Products & Experiences to develop a design-led home and lifestyle range for DreamWorks Animation’s hit preschool brand, Gabby’s Dollhouse.
The fast growing company will aim to bring the playful and imaginative nature of the brand to life through the product, with the collaboration focusing on hero product categories for the Home & Lifestyle division.
Product will include hair accessories (the headline category), reusable bags, gifting and apparel accessories.
Each of the products within Hunter Price’s agreement, which also include hats, gloves, scarves and umbrellas, have a natural fit with the Gabby’s Dollhouse core audience of 3-5 year old girls and their parents.
“This partnership has so much potential and aligns perfectly with our business,” commented Allana Holmes, commercial director at Hunter Price. “Our hair accessories portfolio is growing in strength and depth, from our own brands, retailer own brands and license offer. It’s an integral steppingstone to building well rounded cross category product solutions for the UK market and beyond.
“With more signings to be announced over the coming months, I firmly believe our ability to bring to life impactful campaigns is second to none.”
Tim Juckes, director for fashion and lifestyle at Universal Products & Experiences, added: “Hunter Price is the perfect partner to bring the Gabby’s Dollhouse brand to life through elevated home & lifestyle product. They’ve shown true understanding of the core audience and have demonstrated their capabilities when it comes to connecting with this audience, through engaging and imaginative products. We’re really looking forward to this adventure together.”
