Golden Bear underlines sustainability commitments

Golden Bear is continuing to build its collection of recycled plush – with the company saying that it is passionate about being part of the change for a more sustainable future.

“The Golden Bear ethos is if there is a more sustainable material we could use, we should challenge ourselves and drive positive change,” explained Rebecca Henchey, the company’s product and innovation director. “We are working hand in hand with our supply chain, learning together, and setting ourselves some challenging timelines. We had some difficulties with costs to start with, but we have a longer term vision that this is the right approach. We know that to make change you need to be bold and make tough decisions in the short-term to see benefit in the longer term.”

Hey Duggee was the first licence to be delivered as recycled plush, and it has also now rolled out across Mr Tumble and The Baby Club. Rebecca offered: “We have a staged approach to impact all of our ranges. This is a planned timeline that we are managing with our supply chain, our customers and our licensor partners.”

She continued: “Sustainability is no longer a nice to have, it will soon be an expectation and we are passionate about being part of the change. We all have a role to play, as individuals, as businesses and industries, and toys is no different. We know this is a work in progress, and we may not get every decision 100% right along the way, but we are committed to positive change and we will continue to challenge ourselves on what more we can deliver.”

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