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eOne revs up Ricky Zoom for launch

TOMY International on board as global master toy; strong line-up of broadcasters secured.

eOne’s preschool slate is set to get even stronger in 2019 – with the company revving up for the launch of Ricky Zoom.

The CGI action comedy adventure series – which will be showcased at Brand Licensing Europe and MIPCOM next month – is from the producers of PJ Masks and follows the adventures of Ricky, a little red motorbike with a zest for speed.

Ricky is joined by an ‘enthusiastic’ group of young bikes, with the show focusing on themes such as friendship, family and learning to stand on your ‘own two wheels’.

Ricky Zoom debuted at Annecy International Animation Film Festival earlier this year and broadcasters are lining up to air the show across multiple territories with Gulli in France, RAI in Italy and Discovery Kids in Latin America already on board. The first series is set to premiere from spring/summer 2019.

Building on the solid broadcast platform, eOne is now assembling the consumer products programme and has appointed TOMY International, as global master toy partner with products due to launch from autumn/winter 2019.

“The content is highly original and lends itself perfectly to creative, character-driven toy design,” said Peter Henseler, president of TOMY International. “Our global team is building out an innovative product portfolio designed to bring all the excitement, adventure and fun that Ricky Zoom and his Bike Buddies experience in the show to life for kids around the world.”

Olivier Dumont, president at eOne Family & Brands, added: “Ricky Zoom is part of our strategic focus to build properties around prime original content produced by the very best talent in the business and the reaction to the show so far has been incredible.

“Securing TOMY as global master toy partner and top tier broadcasters at this stage demonstrates the confidence that people have in Ricky Zoom and we look forward to meeting partners at key trade shows that can harness the potential of the property and bring it to a global audience.”

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