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Egmont readies dedicated Milkshake magazine

First issue launches on February 12, with title being promoted at the end of Milkshake programmes on air.

Egmont Publishing is launching a dedicated Milkshake magazine later this month.

The new compilation magazine will be aimed at three to five year olds, giving readers the chance to learn and play with their favourite characters including Peppa Pig, PAW Patrol and Thomas & Friends, as well as key Milkshake presenters.

The first edition – which hits shelves on February 12 and will be 44 pages – also comes with an extra eight-page Peppa Pig mini magazine and a Peppa Pig shopping set.

Egmont has undertaken extensive research, meaning that the magazine’s content will be rooted in Early Years Foundation Stage learning, delivered through fun and play. Egmont’s Ages and Stages insight will ensure that content caters to multiple skill levels and abilities, while there will also be bonus ideas for parents to help boost their child’s learning.

Over the next 12 months, the magazine will be promoted at the end of Milkshake programmes on air. Fans will also be in with a chance to win a year’s worth of the new magazine, as a competition to win subscriptions will run on air and online.

As well as social media advertising across Milkshake and Egmont platforms, a website takeover for the magazine will run on popular parenting website, UKMums.tv.

“We’re thrilled to be launching our take on Milkshake! magazine and to be offering a high-quality magazine to the segment’s 1.6 million monthly viewers,” said Kiran Vara, publisher of Milkshake magazine. “We’re sure that the package of Egmont’s lively and engaging editorial, vibrant, contemporary design and quality covermounts will mean that this new look magazine is a big hit with Milkshakers.”

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