Egmont readies dedicated Milkshake magazine

First issue launches on February 12, with title being promoted at the end of Milkshake programmes on air.

Egmont Publishing is launching a dedicated Milkshake magazine later this month.

The new compilation magazine will be aimed at three to five year olds, giving readers the chance to learn and play with their favourite characters including Peppa Pig, PAW Patrol and Thomas & Friends, as well as key Milkshake presenters.

The first edition – which hits shelves on February 12 and will be 44 pages – also comes with an extra eight-page Peppa Pig mini magazine and a Peppa Pig shopping set.

Egmont has undertaken extensive research, meaning that the magazine’s content will be rooted in Early Years Foundation Stage learning, delivered through fun and play. Egmont’s Ages and Stages insight will ensure that content caters to multiple skill levels and abilities, while there will also be bonus ideas for parents to help boost their child’s learning.

Over the next 12 months, the magazine will be promoted at the end of Milkshake programmes on air. Fans will also be in with a chance to win a year’s worth of the new magazine, as a competition to win subscriptions will run on air and online.

As well as social media advertising across Milkshake and Egmont platforms, a website takeover for the magazine will run on popular parenting website, UKMums.tv.

“We’re thrilled to be launching our take on Milkshake! magazine and to be offering a high-quality magazine to the segment’s 1.6 million monthly viewers,” said Kiran Vara, publisher of Milkshake magazine. “We’re sure that the package of Egmont’s lively and engaging editorial, vibrant, contemporary design and quality covermounts will mean that this new look magazine is a big hit with Milkshakers.”

MORE NEWS
Majesticnew500x500
 
Ongoing safety concerns force a decision to postpone the 2020 event....
10440812_304644099708610_5417943595179290641_n
 
The international nursery trade show is now looking forward to a positive and re-energised event in 2021....
55pps
 
This year's entry and judging process has moved entirely online in response to the ongoing COVID-19 situation. ...
LCCandyLab500x500
 
Company will cover the UK and Ireland and distribute the full range of 60 existing lines from August; new launches also planned for September....
EntertainerFarEast500x500
 
Ambitious toy retailer is working with Kim Hin Joo (Malaysia) as its franchise partner for the territory....
pps500
 
The latest issue is out now, packed full of all the latest news, commentary, new product and industry insight. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter