Egmont readies dedicated Milkshake magazine

First issue launches on February 12, with title being promoted at the end of Milkshake programmes on air.

Egmont Publishing is launching a dedicated Milkshake magazine later this month.

The new compilation magazine will be aimed at three to five year olds, giving readers the chance to learn and play with their favourite characters including Peppa Pig, PAW Patrol and Thomas & Friends, as well as key Milkshake presenters.

The first edition – which hits shelves on February 12 and will be 44 pages – also comes with an extra eight-page Peppa Pig mini magazine and a Peppa Pig shopping set.

Egmont has undertaken extensive research, meaning that the magazine’s content will be rooted in Early Years Foundation Stage learning, delivered through fun and play. Egmont’s Ages and Stages insight will ensure that content caters to multiple skill levels and abilities, while there will also be bonus ideas for parents to help boost their child’s learning.

Over the next 12 months, the magazine will be promoted at the end of Milkshake programmes on air. Fans will also be in with a chance to win a year’s worth of the new magazine, as a competition to win subscriptions will run on air and online.

As well as social media advertising across Milkshake and Egmont platforms, a website takeover for the magazine will run on popular parenting website, UKMums.tv.

“We’re thrilled to be launching our take on Milkshake! magazine and to be offering a high-quality magazine to the segment’s 1.6 million monthly viewers,” said Kiran Vara, publisher of Milkshake magazine. “We’re sure that the package of Egmont’s lively and engaging editorial, vibrant, contemporary design and quality covermounts will mean that this new look magazine is a big hit with Milkshakers.”

MORE NEWS
Copy of Progressive Preschool featured image (12)
 
Thule has been awarded the prestigious title of Red Dot: Design Team of the Year 2024....
Copy of Progressive Preschool featured image (7)
 
Secret Linen Store, has launched a new collection of organic and responsibly sourced cot and children's bed linen....
Copy of Progressive Preschool featured image (6)
 
Nursery distributor, Alami, has announced its appointment as the exclusive distributor for Tommee Tippee in the Nigerian market....
PSMayJune500x500
 
The new issue delves into the growth of garden centres for preschool product, as well as highlighting the Toymaster May Show, and the creative play and travel and holiday sectors....
BTHA80video500x500
 
The BTHA was set up in 1944 to represent the interests of toy manufacturers, with the new video reflecting on the past 80 years of service to members and the wider toy industry and also showcasing the work of the association today....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.