Casdon further strengthens its marketing team

Simone Inskip joins the team from MGA Entertainment as marketing manager.

Casdon Toys has further expanded its marketing team, welcoming Simone Inskip in the role of marketing manager.

Simone (pictured) joins the team having spent the past three years at MGA Entertainment, bringing with her a wealth of experience from the toy and entertainment sector.

She will be responsible for Casdon’s new brand and marketing strategy.

Having just celebrated its 75th anniversary, Casdon Toys has a number of exciting campaigns already underway including the ‘Helping out in the Home Corner’ initiative.

The campaign – rolling out this summer – will see 100 primary schools benefit through an interactive and resource-led programme packed full of fun activity sheets, certificates and stickers for children to take home as well as child-sized home corner favourites from Casdon’s bestselling range of toys to help enhance role-play areas in schools across the country.

Simone will work on this and other campaigns alongside Casdon’s newly appointed retained PR agency, Playtime PR.

“We are delighted to welcome Simone to the Casdon family,” commented Phil Cassidy, md at Casdon Toys. “We have no doubt that she is a perfect fit for the team and the right person to help us harness and enhance the exciting plans we have for the coming year.”

Commenting on her new role, Simone added: “I’m thrilled to be joining the amazing team at Casdon – and during such an exciting time for the brand too! With so many great initiatives to get on board with and plenty more to bring to the table in both a digital and retail capacity, I’m looking forward to playing a part in the business’ future.”

MORE NEWS
TF500x500
 
Taking place between the 23-25 January 2024, Toy Fair will once again return to Olympia London, occupying both the Grand and National Halls, with 2024 also marking the 70th anniversary of the show....
Ickle Bubba tenth anniversary (1)
 
Over the ten years, Ickle Bubba has gone from strength to strength and now has a fast growing portfolio of affordable, functional and stylish products across multiple categories....
Frugi x clarks (1)
 
Sustainable childrenswear brand, Frugi, has launched a fun collection of footwear for kids in collaboration with the UK shoe brand, Clarks....
Joie (2)
 
The new range was unveiled at The Baby Show, ExCel, with an influencer and media event on its stand. ...
Owlet Harrods (1)
 
The brand ran a competition on social media for mums to have their photo added to the Owlet pop-up display in Harrods....
leclerc baby (1)
 
The new Hexagon stroller is designed by Dutch designer Christian Lagerwaard with a combination of luxury and functionality. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.