What Parents Love accolade returns to the Progressive Preschool Awards 2023

Having run successfully for the past two years, the What Parents Love consumer award is returning for the Progressive Preschool Awards 2023, in collaboration with kids’ market intelligence specialist, The Insights Family.

For this award, the company asked UK parents with children aged from 1-3 (between 1 January 2023 – 12 October 2023) what are the most trusted brands based on fandom and advocacy.

The shortlisted brands for the award are:

  • Childs Farm
  • Disney
  • Fisher-Price
  • Hasbro
  • Joie
  • LeapFrog
  • LEGO
  • Mamas & Papas
  • Pampers
  • Silver Cross
  • Tomme Tippee
  • VTech


The winner will be presented with their trophy along with the victors in the Retail, Product, Marketing and Wholesaler/Distributor categories at the Progressive Preschool Awards 2023, taking place on Tuesday 14 November at the Royal Lancaster London.

Tickets and tables for the Progressive Preschool Awards 2023 can be reserved easily and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or +44 (0)1183 340085.

Sponsors of the 2023 event include: Allison Baby (Joie), Amscan International, Aykroyd & Sons, Azaria PR, BBC Studios, BTHA & Toy Fair, Bébélephant, Bulldog Licensing & Sesame Street, Good Play Guide, Grapevine Global Communications, Harrogate International Nursery Fair, Hasbro, Insights Family, Jazwares, Juratoys, Media Snug & Nursery Online, Misirli, Moonbug Entertainment, Online4Baby, Paramount, Penguin Ventures, Poetic Brands, Rainbow Designs, Redan Publishing, Toymaster, Vista PR, Walker Books, Wildbrain CPLG.

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