Guru Studio has revealed that a full line of toys inspired by its hit series, True and the Rainbow Kingdom, is now available in the US and Canada on Amazon, and at Toys R Us Canada.
The toy line – from United Smile – is scheduled to launch in the UK later this year, distributed by Bandai.
Fans of the show can visit its dedicated Amazon Brand Store for the growing list of officially licensed products including toys, books, costumes, music and apparel.
Guru Studio and United Smile are working with distributor Imports Dragon in the US and Canada.
“After so much anticipation and pent up demand from our fans, we’re excited to be unveiling a truly unique line of toys that we know kids will love,” said Jonathan Abraham, vp of sales and business development at Guru Studio.
Products include collectable figures, a Free Wheel Cumulo Vehicle with True figure, True’s Strawberry Racer Vehicle, 12-inch Talking True Doll with lights and sound, 10-inch Bedtime True doll, 7-inch True doll and 9-inch Musical Plush of True, Bartleby and Yeti.
True and the Rainbow Kingdom airs worldwide on Netflix, as well as on Tiny Pop in the UK. The toy line by United Smile has already launched in select markets including in Israel, the Philippines and in Australia at Target with Big Balloon handling distribution.