This ad will be closed automatically in X seconds.

Toys R Us and Babies R Us make comeback as Tru Kids Brands

Plans confirmed for stores and ecommerce platforms to open around the world.

Toys R Us is making a comeback as Tru Kids Brands, a year after the retailer collapsed.

Last month, Tru Kids – the holding company for Tru Kids Brands – became the new parent company of Toys R Us, Babies R Us and Geoffrey the giraffe after acquiring the assets, reported Retail Gazette.

Richard Barry – who worked for Toys R Us for over 30 years, latterly in the role of global chief merchandising officer – is chief executive and president of Tru Kids.

Richard said that the new company was seizing the opportunity to ‘tap into the continued strong affinity’ for the TRU and Babies R Us brands.

The first priority for the company is to solidify the US retail strategy, however, while Tru Kids has said it is working with partners around the world, details on any plans for the UK are currently slim.

Global partners are due to open 70 stores in 2019 in Asia, India and Europe, as well as develop new ecommerce platforms, Retail Gazette said.

MORE NEWS
IndieToyGift500x500
 
Show will take place on April 21-22 at Cranmore Park with a theme of wooden toys....
Playdohcharacter500x500
 
Partnerships with Play-Doh and Doodle Education further boost preschool brands....
USflag500x500
 
Trump administration delays imposing 10% tariff on most toys to December 15....
hip500
 
Nursery distributor's initiative allows consumers to repair their well-loved toys. ...
east500
 
Victoria Taylor, brand manager for East Coast Nursery, looks at the essentials market....
alsi500
 
Budget supermarket has launched a new baby range as part of its baby and toddler event....
Get the latest news sent to your inbox
Subscribe to our daily newsletter