Toys R Us and Babies R Us make comeback as Tru Kids Brands

Plans confirmed for stores and ecommerce platforms to open around the world.

Toys R Us is making a comeback as Tru Kids Brands, a year after the retailer collapsed.

Last month, Tru Kids – the holding company for Tru Kids Brands – became the new parent company of Toys R Us, Babies R Us and Geoffrey the giraffe after acquiring the assets, reported Retail Gazette.

Richard Barry – who worked for Toys R Us for over 30 years, latterly in the role of global chief merchandising officer – is chief executive and president of Tru Kids.

Richard said that the new company was seizing the opportunity to ‘tap into the continued strong affinity’ for the TRU and Babies R Us brands.

The first priority for the company is to solidify the US retail strategy, however, while Tru Kids has said it is working with partners around the world, details on any plans for the UK are currently slim.

Global partners are due to open 70 stores in 2019 in Asia, India and Europe, as well as develop new ecommerce platforms, Retail Gazette said.

MORE NEWS
BebecarBabyCentral500x500
 
Baby Central has confirmed the acquisition of exclusive distribution rights to the Bébécar range of prams, pushchairs and car seats from Bébécar UK, effective from 1 March 2025....
Minikid4Axkid500x500
 
Swedish car seat and accessory brand Axkid has announced the launch of its latest innovation in car seat safety, the Minikid 4 Pro and Minikid 4 Max....
OTT25500x500
 
Wooden toy specialist, Orange Tree Toys is to launch a raft of ‘innovative and imaginative’ new products for 2025, marking the significant milestone of its 25th anniversary....
Spielwarenmesse500x500
 
This year’s Spielwarenmesse (28 Jan–1 Feb), Nuremberg’s annual global toy industry event, succeeded in matching last year’s very high numbers, with new networking formats and the high-quality international visitor profile among the elements singled out for praise by exhibitors....
CosattoGiggle4500x500
 
The recent launch of Cosatto’s highly anticipated Giggle 4 has exceeded all expectations, selling out faster than any previous product in the brand's history....
KyteBaby
 
Kyte Baby, known for its ultra-soft and sustainable baby and children’s sleepwear, has announced the launch of its latest collections: Bee Mine and Love Bug....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.