Toynamics UK & Ireland strengthens its marketing efforts

Ambitious company welcomes Playtime PR to add further impetus to its growth plans.

Toynamics UK & Ireland is building on the appointment of Emma Damerell as head of marketing last month, further strengthening its marketing efforts with the hiring of Playtime PR.

Playtime PR will work with Emma to deliver strategic PR support for both the Hape and Skip Hop brands, as well as supporting Nebulous Stars and Nanoblocks in the UK.

“We have very high hopes for the business in 2021 and Emma has been busy shaking up our marketing plans for the year to ensure we pull out all the stops,” commented David Allan, md of Toynamics UK & Ireland. “Enlisting Playtime PR to support Emma is in line with our growth plans, which include supporting our brands with targeted UK marketing.

“I was blown away by Playtime’s response to our brief and the way in which they operate, and firmly believe they are the ideal PR partner for Toynamics. I’m truly excited to have them on board.”

Emma added: “Hape and Skip Hop are key brands in Toynamics’ portfolio, and I was impressed by the integrated layers of activity Playtime can bring to the table to intensify our marketing in 2021. The team already feel like true colleagues and that was an important element for me – that we can enjoy real synergy as we drive the business forward together this year.”

Playtime will manage all UK b2b and b2c earned media relations, product placement, influencer campaigns and celebrity nurturing activity.

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