Tommee Tippee reveals global re-launch, with ‘functionality and intuition’ at the heart

Parent care expert, Tommee Tippee has revealed a new look and 360 brand repositioning.

Encompassing full digital transformation and consumer centric strategy, the new brand identity will lead its mission to liberate parents’ intuition through empathic design that prioritises parental well-being throughout the early years of parenting.

From feeding and latching to pumping and weaning, the new brand repositioning aims to address the unmet needs of parents at every stage of their own personal journey, combining functional expertise with emotional understanding.

The new visual identity went live on 26 February throughout the company’s digital touchpoints including its DTC website, social media channels and additional platforms.

Newly redesigned packaging will also be rolled out to all global markets, while there is a series of consumer-facing activations on the horizon.

Through its design, Tommee Tippee is aiming to celebrate the details of its product and packaging without over-complicated communication, using simple artwork that illustrates and educates. The new refreshed logo also showcases the brand retaining its heritage with its instantly recognisable star, while evolving with an aspirational, modern finishing touch.

“We know that for every newborn baby, there’s a newborn parent, too. And our smart designs let parents’ intuition take over,” commented Steve Parkin, ceo at Tommee Tippee. “Our new strategy and its accompanying brand assets are the next chapter in Tommee Tippee’s journey to become the world’s leading parent-care experts. We are excited and extremely proud to continue our evolution as a brand that provides our consumers with best-in-class product developed with parents in mind.”

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