Products in traditional categories like Action Figures, Building Sets and Vehicles drove sales in 20

Names including PAW Patrol, Bluey and CoComelon all make the DreamToys Top 12 listing.

Across the Smoby portfolio, sales in 2020 were up 24% YOY according to NPD figur

Biggest spike in sales came during the first lockdown; total sales for the year reac

Surge follows introduction of Golden Bear as master toy, while 8th Wonder and MV Spo

Global information company reveals UK consumer toy spend in first two years.

Toy range is back in the top five preschool licences, according to new NPD figures.

Spin Master, Mattel, Character Options, VTech among those with product named in annual shortlist.

Figure is up 4% over last year says NPD Group; PAW Patrol among top properties.