Names including PAW Patrol, Bluey and CoComelon all make the DreamToys Top 12 listing.
Across the Smoby portfolio, sales in 2020 were up 24% YOY according to NPD figur
Biggest spike in sales came during the first lockdown; total sales for the year reac
Surge follows introduction of Golden Bear as master toy, while 8th Wonder and MV Spo
Global information company reveals UK consumer toy spend in first two years.
Toy range is back in the top five preschool licences, according to new NPD figures.
Spin Master, Mattel, Character Options, VTech among those with product named in annual shortlist.
Figure is up 4% over last year says NPD Group; PAW Patrol among top properties.
Alpha Animation and Toys UK celebrating success with its preschool property.