Spielwarenmesse to continue in Nuremberg until at least 2028

Early agreement made to extend the contract for major toy fair.

Major toy fair, Spielwarenmesse is to remain in Nuremberg until at least 2028.

The early contract extension was struck between the toy fair organiser and NürnbergMesse.

“Our aspiration is to remain a leading trade fair in our sector, and the plans to develop the site and modernise the infrastructure will be a big help,” said Ernst Kick, chairman of Spielwarenmesse eG. “That’s why we are very keen to continue this arrangement that we know and trust.”

Co-ceo of NürnbergMesse, Peter Ottmann, added: “In our view, extending the contract is a threefold win – for Spielwarenmesse, for NürnbergMesse and for our customers in particular, in other words our exhibitors and trade visitors.”

Spielwarenmesse – which marks its 70th anniversary this year – has been a showpiece event for Nuremberg since 1950. It has been held in the current Exhibition Centre since the 1970s.

“This year, 83.5% of the exhibitors gave us a good or a very good rating,” Ernst continued. “And more than 90% have undertaken to participate again next year. We are already looking forward to the next event in the series.”

Spielwarenmesse 2020 will take place from January 29 to February 2.

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