This ad will be closed automatically in X seconds.

Spielwarenmesse launches digital platform for live event

Spielwarenmesse Digital is an innovative business platform, set to launch in 2022, to combine the live event with a range of digital opportunities.

The organisers of the annual Spielwarenmesse trade show will introduce the new feature at the 2022 show, which is scheduled for 2 – 6 February. Exhibitors and visitors can sign up to Spielwarenmesse digital from 1 March 2021.

The digital platform will showcase the product and company presentations of both market leaders and newcomers to the children’s industries, while also offering networking opportunities. Spielwarenmesse Digital will also offer a seminar programme for suppliers, retailers and buyers.

Further tools will allow visitors to organise their time in Nuremberg more efficiently, while enabling those who aren’t able to physically visit the show to network digitally and gain an overview of the fair and the latest offerings from exhibitors.

The show’s popular lecture programme will be accessible from the digital platform, including both the Toy Business Forum and the LicenseTalks programmes.

Ernst Kick, CEO of Spielwarenmesse eG, commented: “Our digital platform creates completely new opportunities for all market players, and allows the Spielwarenmesse to be experienced 365 days a year.”

Exhibitors will be able to choose whether to attend the show physically, digitally, or both. Virtual packages will be available in three options – Smart, Connect, or Premium. Further information can be found at www.spielwarenmesse.de/en/digital

Kick concluded: “Spielwarenmesse Digital allows companies to uniquely bolster their presence at the trade fair, whilst adding a completely new dimension for retailers and buyers visiting the physical exhibition. We’re delighted to offer this pioneering service as a valuable complement to our all-important live event.”

 

MORE NEWS
AdrianHNF500x500
 
In the first in a new series, PreschoolNews.net finds out what makes high profile execs in the business tick, starting with Adrian Sneyd, show organiser of Harrogate International Nursery Fair....
HeathsToymaster500x500
 
Phil Heath from Heath's Toymaster has spoken about the challenges of the last 12 months and how great it is to be open again....
Graco launches Turn2Me
 
The 360° rotating car seat is supported by an emotive marketing campaign designed to highlight special moments between a parent and child....
Progressive Preschool featured image (1)
 
Tonies has donated Tonieboxes and Tonies to Cressida Cowell MBE's flagship project as Waterstones Children's Laureate 2019-2022....
Cybex x DJ Khaled
 
The Grammy award-winning artist and producer has announced his bespoke collection in partnership with Cybex....
BingUKgrowth500x500
 
Last year demand for Bing consumer products enjoyed an 11% year-on-year increase, says Acamar Films....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.