Snüz and The Modern Midwife are joining forces to bring together expertise in midwifery and sleep, with a common goal to support parents-to-be.
With over 12 years’ experience in midwifery, Marie Louise, The Modern Midwife, has already supported Snüz with the development of its pregnancy pillow, SnüzCurve, which launched last year and was uniquely designed by a collective of experts. Marie Louise is a supporter of the brand and has provided content and guidance to Snüz customers over the years.
Now thanks to this official partnership, Snüz and The Modern Midwife are delighted to combine their expertise to continue to support parents as they navigate pregnancy and parenting.
The partnership will see The Modern Midwife become an official ambassador for the Snüz brand, and continue to provide content for its digital audiences, but also be on hand to support at baby shows and will have a vital role as an extended member of the internal team, sharing her knowledge and expertise, thus feeding into the brand’s value of ‘informed innovation’.
Jamie Jillard, head of marketing at Snüz, commented: “This is an exciting partnership for us and feeds back to our genuine passion for making parenting easier. We know that becoming a parent is one of the biggest transformations anyone can go through, and we have a commitment as a brand to go far beyond providing great products.
“This is about developing our relationship with Marie Louise, to bring more support to parents-to-be as they embark on their exciting journey. We want Snüz to become a safe space and hub of trustworthy information for new parents to seek advice and support.”
Marie Louise added: “I have worked with Snüz for several years and I am a huge fan of their products having used them myself with my own children. I am super proud to have been one of the experts behind the development of SnüzCurve, so I am delighted to announce this brand partnership and look forward to combining our expertise yet again to support parents across the UK.
“This collaboration is truly close to my heart; sleep is such an important part of our health and everyone’s parenting journey, so I can’t wait to support parents as part of the Snüz team.”