Secret Linen Store launches baby and child range

B Corp certified bed linen brand, Secret Linen Store, has launched a new collection of organic and responsibly sourced cot and children’s bed linen.

The range is made up of four capsule collections, all with a unique style and designed in-house by co-founder and creative director, Molly Freshwater.

In line with the brand’s desire to provide colour and pattern to the bedroom, the designs feature colourful polka dots, classic pastels and pretty florals. 

Molly Freshwater, co-founder and creative director commented: “We spotted a clear gap in the market for both cot and children’s bed linen made from quality fabrics, at a good price point and in attractive designs. We hope we’ve managed to tick all three boxes with this new collection.

“Each piece has been crafted with care using premium, hypoallergenic materials in our trusted OekoTex-certified factories in Europe, resulting in soft fabrics suitable for the delicate skin of babies and children.”

The brand is confident that the new collection will appeal to a wide customer base, not just those who are parents to be.

Molly added: “We did a lot of research, not only for what was on offer in the market but also with our own customer base. We discovered that there is a desire from friends and family members to have the option to buy a special gift outside of the normal remit of clothing and toys, so we feel this collection fits the bill perfectly.”

The new range comes as the brand is heading into new categories following a successful 2023, which saw significant year-on-year growth from the brand’s own retail business and ahead of new retail channels being opened in 2024 and beyond.

All items are available to buy now from secretlinenstore.com and the team is keen to share its growth plans with retailers and explore new partnerships, contact Sarah on sarah.crimes@secretlinenstore.com

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