Progressive Preschool Awards 2023: The Marketing finalists are revealed

The six finalists for the marketing award in this year’s Progressive Preschool Awards have been unveiled, highlighting the campaigns which have made an impressive impact upon the preschool product and retail sector over the past 12 months.

The judging was carried out by a group of marketing experts, chaired by Richard Pink, md of Pink Key Licensing.

He was joined by Paul Godwin (PCG Consultants), Amber Steventon (Azaria PR), Jennifer Cooper (Penguin Ventures), James Marsh (B3 Creative) and Adeline St John (The Media Snug).

“As always there were a variety of marketing disciplines at play across the various entires – the panel were impressed with the creativity and targeting for many of the campaigns and there was the inevitable discussion of how well the results stacked up against the various available budgets for the campaigns,” commented Richard. “In the end it came down to the campaigns that the panel believed were the most effective at achieving what they set out to do with the budgets that were available – the nominations and ultimate winner were campaigns that most effectively combined creativity and commercial effectiveness.”

Amber Steventon, md of Azaria PR, which is the category sponsor of the Marketing Award, continued: “Marketing plays a key role in any product launch or brand development, nevermoreso than in times of change or challenge.

“It continues to be our pleasure to sponsor the Best Marketing Campaign at the Progressive Preschool Awards, to ensure that effective, interesting – and even ground-breaking – activities are shared and celebrated. We saw some amazing campaigns and hotly debated the winner – so a huge congratulations to all the entries.”

The Marketing finalists are:

  • Bing and Flop at Chester Zoo Activity Programme from Acamar Films
  • Graco UK: The Graco Village
  • Hey Duggee: Sent Into Space from BBC Studios
  • Hey Duggee: The Welcome Song from BBC Studios
  • Peppa Pig: Let’s Jump In with Peppa Pig from Hasbro
  • Peter Rabbit: 120 Years Of Mischief Campaign from Penguin Random House


The finalists in the prestigious Retail categories, as well as the finalists for Best Wholesaler/Distributor of Preschool Product, are due to be announced shortly.

There is still time to nominate for the Retail categories – but you need to be quick. Simply click on this link.

The winners will be revealed at a lavish lunchtime celebration at the Royal Lancaster London on Tuesday 14 November.

Tickets and tables for the event can be reserved easily and securely online by visiting or by contacting Clare Hollick at Create Events: or +44 (0)1183 340085.

It is recommended that you reserve your place(s) as soon as possible.

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