Progressive Preschool Awards 2023: Product finalists revealed

The countdown to the Progressive Preschool Awards 2023 has officially begun – with the finalists in the hotly contested product categories being revealed today (29 August).

This year’s prestigious Product categories have been highly anticipated, with 10 finalists lining up for each of the 12 accolades, underlining the wealth of top products in the market across the board and the strong number of entries received through the awards online portal.

The event will once again take place at the Royal Lancaster London, with the lunchtime ceremony being held on Tuesday 14 November.

“The quality and volume of entries we had for the Progressive Preschool Awards this year was simply exceptional; we didn’t envy the judges with their task,” commented Rob Willis, coo and joint owner of Max Publishing, which owns and organises the event. “Thank you to each and every one of our judges for devoting their time to help us arrive at our finalists.

“We cannot wait to come together on 14 November to celebrate everything the industry has achieved over the past year.”

Sponsors of the 2023 event include: Allison Baby (Joie), Amscan International, Aykroyd & Sons, Azaria PR, BBC Studios, BTHA/Toy Fair, Bebelephant, Bulldog Licensing & Sesame Street, Good Play Guide, Grapevine Global Communications, Harrogate International Nursery Fair, Hasbro, Insights Family, Jazwares, Juratoys, Misirli, Moonbug Entertainment, Online4Baby, Paramount, Penguin Ventures, Poetic Brands, Rainbow Designs, Redan Publishing, Toymaster, Vista PR and Walker Books.


Best Preschool Apparel Range

  • Bluey Swimwear Range for Get Trend from TDP
  • Cath Kidston x The World of Peter Rabbit Collection
  • Chip the Red Panda Collection from Blade & Rose
  • Guess How Much I Love You x George @ Asda from Blues Group
  • Julia Donaldson x Shop Direct from Aykroyds
  • PAW Patrol x Matalan from Aykroyds
  • Peter Rabbit by MORI from MORI
  • Sophie la girafe Gift Box Collection from Poetic Brands
  • Tiny Tatty Teddy Range for Primark from Blues Group
  • Waterproofs from Hippychick


Best Licensed Toy Range

  • Bluey Wooden Toy Range from 8th Wonder
  • CoComelon Aquadoodle Mat from TOMY UK
  • De’Longhi Barista Coffee Machine from Casdon
  • Gabby’s Dollhouse Plush Toys from Posh Paws
  • Gruffalo Outdoor Children’s Games from Robert Frederick
  • PAW Patrol Aqua Pups Range from Spin Master
  • Peter Rabbit Animation Wooden Toy Range from Orange Tree Toys
  • Spidey & His Amazing Friends from Jazwares
  • Talking Rainybow Bing from Golden Bear
  • The Adventures of Paddington Bear Range from Rainbow Designs


Best STEM/Educational Range

  • 50-Piece Rainbow Transport Pack from Connetix
  • Educational Activity Flashcards from Happy Little Doers
  • Intro to Tools & Building Sets from Kids First
  • Janod The Farm Padlocks Board from Juratoys
  • Magicube Shape Blocks & Cards from Geomagworld
  • Nature Craft from Galt
  • PAW Patrol Chase Flip-Up Learning Pad from Trends UK
  • SmartMax – My First Pirates from Smart Toys & Games
  • Space Shuttle Tower Puzzle from Galt
  • Switcheroo Coding Crew from Learning Resources


Best Preschool Publishing Range

  • Bluey Books from Ladybird Books
  • Elmer the Patchwork Elephant from Andersen Press
  • Fun Learning with Nickelodeon Baby Shark Education Range from Little Brother Books
  • Guess How Much I Love You: All Year Round from Walker Books
  • Mr. Men Little Miss Discover You from Farshore/HarperCollins
  • Numberblocks Lift-The-Flap Books from Sweet Cherry Publishing
  • Orchard Books The Gecko and the Echo from Hachette Children’s Group
  • Pat-A-Cake Happy Baby: Kiss from Hachette Children’s Group
  • PAW Patrol Publishing Range from Farshore/HarperCollins
  • The World of Peter Rabbit from Puffin/Frederick Warne & Co


Best Preschool Home or Furniture Range

  • Bluey Home Décor Range Exclusively at Tesco from Dreamtex
  • Forenzo 3-Piece Room Set from Venicci
  • Iora Air from Dorel International
  • Janod Learning Tower from Juratoys
  • Nova Cot Bed & Mattress Bundle from Boori
  • Peppa Pig Storage from Character World Brands
  • Roomie Go from Joie/Allison Baby
  • SBROUT Baby Sleep Habitat System from KIKI & SEBBY
  • Treetops Range by Silvercloud from East Coast Nursery
  • Waffle 2 Highchair from Cosatto


Best Non-Licensed Toy Range

  • Crocodile Creek Puzzles from Hippychick
  • Cry Babies Loving Care Dolls from IMC Toys
  • ELC Play Let’s Pretend Toys from Addo Play
  • Janod Dino Activity Table from Juratoys
  • Janod Dino Ride-on Dino Portosaurus from Juratoys
  • My First Snakes & Ladders from Orchard Toys
  • Playmobil 1.2.3 Aqua Bath Toys
  • Playmobil 1.2.3 Toddler Range
  • Simply Scandi Activity Workbench from Bigjigs Toys
  • Woodland Animal Range from Orange Tree Toys


Best Preschool Gift Range

  • Animal Comforter Blankets from Ziggle Baby
  • Cute Eco Earth Soft Toys from Posh Paws
  • Dinosaur Dig from Orchard Toys
  • Jabadabado Travel Bag from Marresa
  • Leika Fawn from Mary Meyer Stuffed Toys
  • Mickey Mouse Memories Range from Rainbow Designs
  • PAW Patrol Gift Range from H&A
  • Peppa Pig Gift Range from H&A
  • Personalised Rocket Photo Upload LED Colour Changing Night Light from Personalised Memento Company
  • Peter Rabbit Soft Toy Range from Enesco


Best Wheeled Goods Range

  • Gazelle S Lux from Cybex
  • iCandy Core from iCandy World
  • Influencer Air from Leclerc Baby
  • Joie Signature Parcel Stroller
  • Myavo Compact Stroller from Graco
  • Shine Compact Stroller from Thule
  • Stroller Wagon from WonderFold
  • Upline 3-in-1 Plus Base Travel System from Venicci
  • Wei 3-in-1 Travel System from Bebecar
  • Woosh Trail Stroller from Cosatto


Best Preschool Essentials Range

  • 3-in-1 Sounds & Lights Soothing Pal from Infantino
  • Borrn Silicone Feeding Bottle
  • CoComelon Training Pants from Rascal and Friends
  • Eco Pourty Potty from Pourty
  • LeapFrog LF2936HD 5.5 Baby Monitor from VTech Baby
  • Mother & Baby Cleansing Water Range from Dew Products
  • Rechargeable Rockit Rocker from Rockit
  • Savvy Lite Baby Carrier from Joie
  • Soft Shapes Range from Babybjörn
  • Sustainable Baby Hangers from Grohanger


Best Infant Development Range

  • 2-in-1 Tummy Time & Seated Support from Infantino
  • 7-in-1 Grow with Baby Sensory Gym from VTech Baby
  • Cosatto Baby Range from Sambro
  • First Years Flower Stacker from Galt
  • Narwhal Pat & Play Mat from Infantino
  • Sensory Flashcards for Babies from Happy Little Doers
  • Simply Scandi Shooting Star Sorter & Activity Puzzle from Bigjigs Toys
  • Simply Silicone Range from Mary Meyer
  • Spike the Fine Motor Hedgehog Range from Learning Resources
  • Taf Toys Urban Garden Collection from Halilit


Best Car Seat Range

  • Cloud T iSize Infant Car Seat from Cybex
  • I-Guard Car Seat from Kinderkraft
  • Joie Signature i-Spin XL Car Seat from Joie
  • Maxi Cosi 360 Pro Family from Dorel
  • Radios iSize Car Seat from Bebecar
  • Spinkid 180 Car Seat from Axkid
  • Stratus Car Seat and ISOFIX Base from Ickle Bubba
  • Stretch Infant Car Seat from BeSafe
  • Turn2Me 360 Car Seat from Graco
  • Zoomi 2 i-Size from Cosatto


The Eco Award

  • Beatrix Potter Home Dinner Sets from Enesco
  • Bluey Wooden Toy Range from 8th Wonder
  • Bumbleride Indie Twin Stroller from Bebe Brands
  • Climbing Gorilla from PlanToys
  • DanToy BMT Boat Set from Maressa
  • Eco Pourty Potty from Pourty
  • Joie Cycle Collection from Joie
  • One Size Organic Bamboo Bedtime Pearl Reusable Nappy from Modern Cloth Nappies
  • Reusable Nappies from Bambino Mio
  • Woodland Animals Range from Orange Tree Toys


The winners will be revealed at a lavish lunchtime celebration at the Royal Lancaster London on Tuesday 14 November.

Finalists in the Retail, Marketing and Distributor/Wholesaler categories will be announced shortly.

Tickets and tables for the event can be reserved easily and securely online by visiting or by contacting Clare Hollick at Create Events: or +44 (0)1183 340085. It is recommended that you reserve your place(s) as soon as possible.

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