Progressive Preschool Awards 2022: The Winners

The winners of the Progressive Preschool Awards 2022 were announced this afternoon (Tuesday 15 November) at a glittering ceremony at the Royal Lancaster Hotel, London.

Celebrating 10 years of the awards, the audience of over 400 industry executives from across the retail, nursery, preschool, toy, marketing and licensing arenas were treated to a host of entertainment – including a pre-lunch speech from Dragons’ Den investor, Touker Suleyman.

Welcoming everyone, Rob Willis, director of Max Publishing – which owns and organises the awards – commented: “Wow – ten years. The PPS Awards was launched shortly after Progressive Preschool was first published. As a business, we wanted to work in the kids product space, as several of us had long history there.

“But we also wanted to be different, and thanks to you guys out there, I feel we can certainly say we’ve achieved that. To everyone who has ever taken a ticket across these ten great years, and that’s a total of 4,366 bums on seats in that decade, we thank you.

“To our star performers – Richard Pink, Lisa Bryant, every retailer who has judged products, every supplier who has judged retailers, and today’s – and historic – sponsors, we thank you.”

The uplifting grand finale of the afternoon saw Stephen and Karen Hewitt awarded with the Outstanding Achievement accolade – having started from their garage, the online retailer is now a £50+ million business.


The winners of the Progressive Preschool Awards 2022 are:


Best Supermarket Retailer
 (sponsored by Paramount)


Best Multiple Retailer(sponsored by Misirli)

JoJo Maman Bébé

Best Mixed Retailer
 (sponsored by Rainbow Designs)


Best Department Store (sponsored by WildBrain CPLG)

John Lewis & Partners

Best Online Retailer(sponsored by Aykroyds & Sons)

Best Independent Nursery Retailer
(sponsored by Joie)

Newbie & Me

Best Independent Apparel Retailer(sponsored by Amscan International)

Liquorice Kids

Best Independent Toy Retailer(sponsored by Smiffys)

JJ Toys

Best Independent Gift Retailer(sponsored by Hippychick)


Best Retailer Initiative(sponsored by Penguin Ventures)

#PlantWithPeppa at Asda


Best Preschool Apparel Range (sponsored by Hasbro Consumer Products)

My First Years X Disney from Dennicci

Best Licensed Toy Range (sponsored by BBC Studios


Paddington Range from 8th Wonder Toys

Best Non-Licensed Toy Range(sponsored by Grapevine Global PR)

Spring Garden Range, Orange Tree Toys

Best STEM/Educational Range (sponsored by Good Baby Guide


Coding Critters from Learning Resources

Best Preschool Publishing Range(sponsored by Redan Publishing)

We’re Going On A Bear Hunt, Walker Books

Best Home or Furniture Range(sponsored by Media Snug)

Chicco Next2Me PopUp from Artsana

Best Preschool Gift Range(sponsored by

Gruffalo Baby Collection, Fizz Creations

Best Wheeled Goods Range
 (sponsored by Harrogate Intl Nursery Fair


iCandy Peach 7

Best Car Seat Range(sponsored by Vista PR)

Cloud Z2 i-Size from Cybex

Best Preschool Essentials Range (sponsored by bébélephant)

Connected Home Smart Sensory from Maxi Cosi

Best Infant Development Range(sponsored by Online4Baby)

Playtime Collection from Mori

The Eco Award(sponsored by Poetic Brands)

Fun To Learn Peppa Pig Bag o’ Fun Magazine from Redan Publishing


The Marketing Award (sponsored by Azaria PR

The Very Hungry Caterpillar at Kew Gardens from Rocket Licensing


What Parents Love Award(sponsored by The Insights Family)



Best Wholesaler/Distributor(sponsored by Jazwares

Kayes of Cardiff


Outstanding Achievement Award (sponsored by Toymaster)

Stephen and Karen Hewitt (

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