Progressive Preschool Awards 2021: The Winners

The winners of the Progressive Preschool Awards 2021 were announced this afternoon (Thursday 11 November) at a glittering in-person ceremony at the Grosvenor House Hotel, London.

Hosted by Sara Barron, the event made a triumphant return to the London venue, after having to go virtual in 2020 due to the pandemic.

Welcoming the audience of almost 400 executives from across the retail, nursery, preschool, toy, marketing and licensing arenas, Rob Willis, publishing director, commented: “It’s an understatement to say that the world has changed radically since we were last here in 2019. But some things don’t change – the determination of all you suppliers to enter and win these awards, and the buyers who simply love judging.

“The changes of the past two years are reflected in our spectacular line-up of 2021 awards finalists, and we are recognising more finalists than ever before. We pay tribute to new products that address and inspire trends, suppliers that have risen to mighty challenges to support their stockists, and, of course, the retailers which are taking each day as it comes, but always with their doors open.”

The uplifting grand finale of the afternoon saw David Welsh, md of Allison Baby awarded with the Outstanding Achievement accolade for his continued contribution to the nursery and preschool industry.


The winners of the Progressive Preschool Awards 2021 are:


Best Preschool Apparel Range (sponsored by Hasbro)

Peppa Pig Team GB Daywear Range for from Aykroyd & Sons

Best Toy Range (sponsored by BBC Studios)

PAW Patrol Range from Tonies

Best STEM/Educational Range (sponsored by Evolution PR)

MathLink Cubes Numberblocks 1-10 Activity Set from Learning Resources

Best Preschool Publishing Range (sponsored by My Carry Potty)

Fun To Learn Magazine from Redan Publishing

Best Preschool Home/Furniture Range (sponsored by Harrogate International Nursery Fair)

Teepee Playtime 4 Piece Play Bundle from Ickle Bubba

Best Preschool Gift Range (sponsored by Centum Books)

Peter Rabbit Baby Collection from Enesco

Best Wheeled Goods/Car Seats (sponsored by Vista)

Gazelle S Pushchair from Cybex

Best Preschool Essentials Range (sponsored by bébélephant)

Stages 1-3 Children’s Cutlery from Nana’s Manners

Best Kids Lifestyle Range (sponsored by Poetic Brands)

Little Tikes Traveller from Ideas International

Best Infant Development Range (sponsored by Good Baby Guide)

ELC Blossom Farm Range from Addo Play



Best Supermarket Retailer of Preschool Products (sponsored by ViacomCBS Consumer Products)


Best Online Retailer of Preschool Products (sponsored by Aykroyd & Sons)

Best Department Store Retailer of Preschool Products (sponsored by WildBrain CPLG)

John Lewis

Best Mixed Retailer of Preschool Products (sponsored by Rainbow Designs)


Best Multiple Retailer of Preschool Products (sponsored by Misirli)

The Entertainer

Best Independent Gift Retailer (sponsored by Hippychick)

Small Stuff

Best Independent Nursery Retailer (sponsored by Joie)

Bump Start Baby

Best Independent Apparel Retailer (sponsored by Amscan)

Odd Socks

Best Independent Toy Retailer (sponsored by Smiffys)

Kids Stuff


The Marketing Award (sponsored by Azaria PR)

Hasbro’s Unicef x PJ Masks Bedtime Heroes campaign

Best Distributor/Wholesaler of Preschool Product (sponsored by Redan Publishing)


What Parents Love (sponsored by The Insights Family)



Outstanding Achievement (sponsored by Toymaster)

David Welsh, managing director, Allison Baby

Huge thanks once again to all of this year’s sponsors which include: Acamar Films, Amscan International, Aykroyd & Sons, Azaria PR, bébélephant, BBC Studios, British Toy & Hobby Association, Centum Books, Dr Gummer’s Good Baby Guide, Hasbro, Harrogate International Nursery Fair, Hippychick, The Insights Family, Juratoys, Joie,, Lilliputiens, London Toy Fair, Misirli, My Carry Potty, Poetic Brands, Rainbow Designs, Redan Publishing, RH Smith & Sons (Smiffys), Toymaster, ViacomCBS, Vista PR, Walker Books and WildBrain CPLG.

BS Toys x Hippychick
Hippychick has welcomed BS Toys from the Netherlands to its portfolio this spring....
The Progressive Preschool Awards is returning to the Royal Lancaster London in 2024 - its 12th year - and entries for all categories are now open. ...
The latest issue also comes with the annual guide to travel systems and car seat retailing....
iCandy Molly Mae
Molly-Mae, influencer, entrepreneur and iCandy ambassador has been showcasing the versatility of the Core pushchair during an outing. ...
Mamas and Papas
The new Libro is Mamas & Papas' lightest and thinnest stroller yet. ...
Stacey x Asda
Following her spring/summer range launch for George at Asda, Stacey Solomon has announced a new launch dedicated to children's interiors....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.