Primo Toys readies for strong Nuremberg

Company will be showcasing its new Cubetto Code & Colour and Logic Bundle.

Primo Toys is gearing up for a strong showing at this year’s Spielwarenmesse, highlighting new additions to its Cubetto Playset.

Cubetto is the world’s first screenless coding toy of its kind for children aged three to six.

The Playset is made up of three separate elements: a friendly wooden robot, a tangible interface board and 16x instruction blocks that make up a programming language you can touch.

There are also activity storybooks and cloth maps which help to inspire play, as well as a series of add-on products.

The company’s newest product launch is Cubetto Code & Colour which aims to show that learning to code has more in common with arts and crafts than computer screens.

It has been created in partnership with Italian marker pen brand Carioca and has been designed to let children code their first graphic design masterpieces away from the screen.

Speaking about showing at Spielwarenmesse, Primo Toys’ coo Valeria Leonardi told “It is the biggest event in the toy industry and its global reach is unsurpassed.

“We are a young company thus for us attending these events is fundamental to our development. It allows us to meet current customers face to face, create and build new relationships and form a clear view of what the trends are in the market.”

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